READ SPEAR Independent operator + advisor Oaxaca / MX
Web + Design

Good work
without another department.

I design, build, and manage websites and produce the creative materials businesses need to operate and sell.

For companies with recurring needs, I offer ongoing engagements that provide experienced web and design support without adding permanent staff.

Web development and design

Website Development & Management

I design and develop websites, handle hosting and technical administration, and keep them maintained. Updates, troubleshooting, and changes as the business changes.

Graphic Design & Collateral

I turn what you need to communicate into useful sales materials, catalogs, presentations, brochures, and other business communications, in print and on screen.

I use AI where it helps me get more done. I also work in Illustrator and InDesign, retaining native files so I can make quick, precise adjustments when products, prices, or messages change.

Brand & Packaging Design

I develop identity systems, packaging, product graphics, and campaign materials that connect the business, the product, and the way they are presented.

Ongoing Creative Support

I take on recurring web and design work for established businesses that need continuity but don’t need a full internal department. From a website update to a new product catalog, I already know the business behind the assignment.

Working directly

You work with me.

I bring experience inside businesses as well as the technical and creative skills to do the work. I learn how your business operates, make considered decisions, and stay accountable for what I deliver.

My strength in branding is judgment: recognizing exceptional work, choosing the right artists, and giving them a clear direction. I work with exceptional artists I know and trust. When a project needs additional expertise or capacity, I bring in the right people. I lead the work and remain your point of contact.

For an individual project, I agree the scope and deliverables with you. For a monthly engagement, I establish priorities with you and handle the recurring work, with the continuity that comes from knowing your business over time.

Selected work

From the business
to the deliverable.

I work across the website, the product, and the materials used to explain and sell it.

DAGDA AgMix

Information architecture, copy, economic tools, and website design and development for an automated cultivation system.

The website and sales information make a technical product easier to understand, evaluate, and discuss.

Visit DAGDA AgMix ↗See the business context →
DAGDA AgMix website showing the product, navigation, and precise control headline
DAGDA AgMix / website
DAGDA AgMix case-study postcard, Why Bonsai Chose AgMix, with cultivation imagery and a two-column layout
Sales collateral / Bonsai Cultivation case-study postcard. View the postcard (PDF) →

Camaraderie Group

Service architecture, information architecture, copy, creative direction, and website design and development for an operator-led consulting business.

The website connects its services, operating brands, case studies, and practical tools.

Visit CamGroup ↗See the business context →
Camaraderie Group website with its services navigation and We help with the hard parts headline
Camaraderie Group / website

My own brands.

I use the same skills in my own businesses. The products, packaging, trade materials, and websites are part of the work of getting a brand into the market.

Front and illustrated back labels on Cuentacuentos Cuishe bottles
Cuishe / front and back labels

Cuentacuentos

Legacy agave spirits

I built the brand around the spirits and the families who make them, with product labels, trade materials, and a website.

Visit Cuentacuentos ↗
Tipo Bueno mezcal bottle with an illustrated opossum in a copper hat and bold product lettering
Tipo Bueno / identity and packaging

Tipo Bueno

Mezcal for the bar

I developed the positioning and led the character, packaging, and website work for a mezcal made for the bar.

Visit Tipo Bueno ↗
El Barro Espadín bottle with its clay-pot illustration and Cuentacuentos insignia
El Barro / label design

El Barro

Mezcal de la casa

I led the identity and packaging work that gave a house mezcal its own place within the Cuentacuentos range.

Explore the Cuentacuentos range ↗
Projects / monthly engagements

Need ongoing web
and design support?

I work with a limited number of companies on monthly engagements, handling their websites and recurring creative needs. If you have an individual project in mind, I’m glad to discuss that too.

Start a conversation →
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