Cuentacuentos Agave Spirits
What would a brand of mezcal look like if the brand got out of the way of tradition and let the art of agave spirit making shine through? This is the guiding thought behind Cuentacuentos Legacy Agave Spirits line.
Current Projects
What would a brand of mezcal look like if the brand got out of the way of tradition and let the art of agave spirit making shine through? This is the guiding thought behind Cuentacuentos Legacy Agave Spirits line.
In 2015, that meant learning Spanish, showing up in Oaxaca, and saying yes to every conversation and meeting offered — a rule that still holds. When you don’t know what you don’t know, you need people generous enough to tell you.
Three years of learning about agave spirits production, sitting with mezcal makers, and building relationships led to the first pallet of Cuentacuentos arriving in Colorado in 2018. Since then, the lineup has grown to include El Barro (our well mezcal), Tipo Bueno (a copper-distilled espadín built for everyday drinking), and Tso’ok Oaxacan Rum. A successful crowdfunding round is behind us, and a second offering is on the way.
Today, Cuentacuentos can be found in restaurants, bars, and stores across 16 U.S. states and 5 countries — and we’re still growing.
Years Working
US States
Countries
Raised
El Barro is designed to be the best-tasting well mezcal at an honest price. The process starts with a copper ordinario distillation, followed by a second pass in clay — a method that led us to install four clay stills in Santiago Matatlán, to our knowledge the first of their kind in this copper-dominant town.
The proof is in the comparison. Side by side, El Barro holds its own against anything in the well. Ten additional stills are now running in San Dionisio Ocotepec, with more on the way.
Tipo Bueno
Born ready. Never rested.
100% Espadín. 45% ABV. Copper-distilled in San Dionisio Ocotepec by Maximiliano “Serafín” García Gerónimo — one of our finest mezcaleros.
Tipo Bueno is the bottle you bring, the round you buy, the pour you share. It’s expertly made and proofed for versatility — built for cocktails, beer pairings, or sipping straight with friends. Not precious or pricey, just solid mezcal, made right.
It comes from inside the Cuentacuentos circle: the same 12+ small family producers, the same respect for tradition, the same insistence that the producer sets the price. Tipo Bueno is a clean, consistent introduction to that world — and it’s catching on fast.
Made in the Sierra Mixe cloud forest by the indigenous Mixe people, Tso’ok is an agricole-style rum that may be one of the hardest-to-procure spirits on the market anywhere.
Tso'ok Joven
Tso'ok Reposado
How Tso’ok Came to Be
When COVID hit, the Mixe producers began selling their rum as a base for hand sanitizer. We asked to buy some for drinking instead. They said no — they already had a buyer. So we doubled the price, and they agreed it was probably better consumed as a beverage. Getting this rum to market is still a 15-hour day in itself.
Earlier Chapters
Each one taught something different. The common thread was curiosity, good partners, and a willingness to figure it out along the way.
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